two steps

“In environmental law, the polluter pays principle is enacted to make the party responsible for producing pollution responsible for paying for the damage done to the natural environment.”

This principle is used in the UK for air, water or land pollution.  If a byproduct at a factory is potentially dangerous, the business has the responsibility to ensure that it is ‘contained’.  If the pollution in a river’s source is found, that source has to pay to clean up the mess.

What about all the plastic littering our countryside and oceans?  Why don’t we make the manufacturers of those accountable?  Some of them spend fortunes on marketing their brands – targeting particular demographies.  So they are actually in the perfect position to change the behaviours of their target customers.

So I have decided, from now on I am going to to target those polluters.  Step 1, take a photo of the plastic rubbish item. Step 2, tweet the polluter with #PolluterPays and the image. Step 3, start a trend…

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About Olivia N Masi

From art college drop-out, to office space-planner, to back-packer, to air stewardess, to brolly babe, to model agent, to wildlife conservationist. How? I've always believed in jumping at every opportunity that comes my way. This has taken me along some bizarre career paths. None of which I regret. I have been to amazing places and met fascinating people. And having worked in the motor sport industry I've sadly experienced too many beloved friends take one adrenalin step too many. I think of them always. I've hung out with pop-stars, sports personalities, and millionaires. I reached a point when nothing but VIP would do. And then something happened. My pops passed away and I felt the need to reconnect with my Italian side. Whilst in Italy, I learnt to be resourceful, to recycle everything, to listen to the valley, to grow my own veg, to catch and tame feral cats, and to follow my heart. My heart led me to a desire to save this beautiful Earth, and all the wonderful life upon it. And so I read, and then I studied with the Open University. I suddenly found myself accepted on a BSc in Wildlife Conservation, having left school with pitiful qualifications. So here I am. A qualified Wildlife Conservationist. A scientist I suppose. I love nothing more than to listen to birdsong, and watch, learn and photograph wildlife. So here is to me getting the perfect job where I can contribute to saving one of Earth's beautiful species. Do I miss the glamour of the old life? The VIP lifestyle? The petrol-head adrenalin? The buzz of being a successful business owner? Only occasionally. Though it seems more like the distant dreams of a previous life.
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