“In environmental law, the polluter pays principle is enacted to make the party responsible for producing pollution responsible for paying for the damage done to the natural environment.”
This principle is used in the UK for air, water or land pollution. If a byproduct at a factory is potentially dangerous, the business has the responsibility to ensure that it is ‘contained’. If the pollution in a river’s source is found, that source has to pay to clean up the mess.
What about all the plastic littering our countryside and oceans? Why don’t we make the manufacturers of those accountable? Some of them spend fortunes on marketing their brands – targeting particular demographies. So they are actually in the perfect position to change the behaviours of their target customers.
So I have decided, from now on I am going to to target those polluters. Step 1, take a photo of the plastic rubbish item. Step 2, tweet the polluter with #PolluterPays and the image. Step 3, start a trend…